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The Invisible Line | The Truth About Visibility, Authority and the BS No One Warns You About


Most women in business have been taught that visibility is the goal. But nobody warns you that gaining visibility can cost you relationships, community, and credibility. Nobody tells you there's an invisible line between being liked and being respected — and that crossing it wrong can set you back years.

Drawing from research on status threat theory, tall poppy syndrome, and the social dynamics of authority, this keynote unpacks why talented women stay invisible — and delivers a practical framework for crossing from peer to recognized authority without losing your mind or your people.

This is the talk that finally explains why doing everything right still isn't working. And what actually does.

Attendees will leave with:

A clear understanding of the invisible line — what it is, why it exists, and why nobody warned them about it
The truth about proximity and why accessibility may be quietly eroding their authority (especially critical for coaches and speakers)
The difference between ego-centric visibility and authority-centric visibility — and how to know which one you've been doing
A practical framework (GROW and SHOW) for building authority-centric visibility they can implement immediately



Wendy Babcock

Founder | CEO of WHEN Stories

Pat is the Idea Coach, and he specializes in helping Small Business Owners think bigger. The secret to Small Business marketing is an obsession with your target audience to focus your business so you can become the expert & leader in your space. Using these secrets, Pat helps businesses find clear and competitive advantages to Stand Out and Sell. He offers creative business coaching, marketing classes and communities so Small Business can reignite their passion and accomplish their goals. Pat has over 20 years of experience creating strategy and marketing for commercial radio stations. With decades of on-air experience, Pat's polished, comfortable style will connect with your group!  

Ticket Type Valid Through Price Quantity
Early Bird Guest In-Person ANE
08/16/2026 59.00 59.0 USD USD

Guest In-Person ANE
08/19/2026 79.00 79.0 USD USD

Add-on Exhibitor Guest In-Person ANE
08/19/2026 75.00 75.0 USD USD


Ticket Type Valid Through Price Quantity
Early Bird Member In-Person ANE
08/16/2026 49.00 49.0 USD USD

Member In-Person ANE
08/19/2026 69.00 69.0 USD USD

Add-on Exhibitor Member In-Person ANE
08/19/2026 65.00 65.0 USD USD

Ticket Type Valid Through Price Quantity
Early Bird Guest In-Person ANE
08/16/2026 59.00 59.0 USD USD

Guest In-Person ANE
08/19/2026 79.00 79.0 USD USD

Add-on Exhibitor Guest In-Person ANE
08/19/2026 75.00 75.0 USD USD

Ticket Type Valid Through Price Quantity
Early Bird Non-Member In-Person ANE
08/16/2026 85.00 85.0 USD USD

Non-Member In-Person ANE
08/16/2026 105.00 105.0 USD USD

Add-on Exhibitor Non-Member In-Person ANE
08/19/2026 85.00 85.0 USD USD

Ticket Type Valid Through Price Quantity
Raffle
08/19/2026 20.00 20.0 USD USD

Sponsors

Chapter
Greater Milwaukee
Date & Time
Wednesday

August 19, 2026

11:00 AM 1:30 PM US/Central
Location

Western Racquet Club

1800 Highland Drive
Elm Grove, WI 53122
United States
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Facilitated By

Rhonda Noordyk

aaarhondanoordyk@ewomennetwork.com
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