The Relationship ROI of Holiday Giving
Every year, businesses spend thousands of dollars on holiday gifts hoping to strengthen relationships, increase loyalty, and demonstrate appreciation. Yet many of those gifts are quickly forgotten, while seemingly small moments of personal connection are remembered for years. Why? Drawing on findings from the Strategic Engagement Index™, social psychology research, and real-world examples, this session explores what truly creates emotional loyalty in an age of digital convenience and AI-driven communication. Attendees will discover why meaningful appreciation is about far more than the gift itself and how thoughtful, intentional engagement can create stronger client, employee, referral partner, and community relationships year-round. Participants will leave with a practical framework for turning seasonal appreciation into lasting relational equity, helping them maximize the return on both their relationship-building efforts and their holiday giving budgets. Learning Objectives: • Understand why appreciation efforts succeed or fail and the role emotional loyalty plays in long-term business growth. • Identify the difference between transactional gifting and relationship-building engagement. • Learn a practical framework for creating meaningful touchpoints before, during, and after holiday appreciation initiatives. • Recognize opportunities to use AI and technology as tools for personalization without sacrificing authenticity and human connection. • Develop a simple strategy for strengthening key business relationships throughout the year, not just during the holiday season.
Jamie Shibley
The Expressory
Jamie grew up with small business in her family, working part time in her grandfather's floral business. She spent 20 years in corporate world in various IT roles. The most recent 7 years of that time were spent managing ecommerce storefronts, where she gained first-hand experience of the negative impact that mismanaged customer relationships can make on big brands. Jamie holds a degree in Management Information Systems and a Masters in Project Management. Since launching The Expressory, her work has been featured on Entertainment Tonight and she has helped
her clients gain the attention of the influencers they were seeking to connect
with.
Sponsors
Facilitated By
Rhonda Noordyk
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