Saying that we live in a digital age is a little cliché at this point, but it still holds very true. Every day, entrepreneurs and businesses are looking for ways to integrate and automate technology into their work systems. Technology allows entrepreneurs to stay up to date and maximize productive outcomes that can save time, energy, and money.
With tons of tech tools and software programs available in the market, it might take some time to figure out what works best with your business systems. However, we’re here to make things a little easier by providing you with ten tech tools that every entrepreneur should invest in to increase efficiency and productivity!
Stress Management Technology
While negative ion bracelets and bands have yet to be scientifically endorsed, two things that have shown great results are meditation and yoga. Purchasing a mindfulness application like The Mindfulness App and Pocket Yoga for yourself, or sending it to your team members, can help increase positivity and productivity. It will allow everyone to unwind and start taking better care of their health, which can reduce sick days too.
Training Software That Works
Getting hands-on and interactive with your team is important to produce great results. Your face-to-face time investment will be amplified when you pair it with effective self-paced training. By creating or sharing lessons in training softwares, you’ll be able to revisit and reuse them as your business grows. Look into platforms like Lessonly to onboard new team members to help you scale quickly and efficiently.
Internal Chat Platform
Many companies still rely on email or have shifted to chatting via a project management software for internal communication. However, these platforms aren’t always guaranteed that a message will be seen as soon as it needs to be because it is separated from their main work platforms. Utilizing software programs like HipChat can improve speed and accountability in discussions. Its integration capabilities also allow your team and yourself to create a deeper relationship.
Video Equipment
Video has become increasingly important given the circumstances of the pandemic, as well as the shift towards a more digital age. In fact, 89% of marketers say video content gives them a good return on investment (ROI) by increasing leads and traffic to websites. Instead of hiring out these jobs, ensure that your team is capable of creating high-quality video content that can be used as marketing materials internally. Ensure that the equipment is portable and easy-to-use for the best results.
SEO Rank Tracker
If you want to know where your business lies among other competitors, Nightwatch, formerly known as RankTrackr, is going to be your best resource. Since SEO has become extremely important to entrepreneurs, as it allows your brand to be exposed in front of potential clients, customers, and investors, this tech tool should not be overlooked. With Nightwatch, you will be able to see your company’s rankings in search engines, your competitor’s rankings, the keywords your target market is using right now, and so much more.
Good Project Management Software
Over the years, so many project management softwares have entered the market. From Slack to Asana to Monday, but wouldn’t you want one that allows you to integrate all of your apps to automate workflows? Introducing Zapier, the project management software that handles your busy work and connects with over 3,000 apps. This way you can integrate, automate, and innovate for more efficient and productive work.
Automate Meetings
Never miss a meeting or team update ever again with the help of automating meetings. Calendly is an entrepreneur’s one-stop solution for scheduling anything they need. Instead of physically writing it down on a calendar or planner, Calendly allows you to manage all your meetings in one digital space. You also have the ability to add the link to your website or other marketing materials, so potential clients, customers, or investors can schedule a meeting with you at the click of a button. This application can also connect with your Google calendar to synchronize all important dates so that you are always prepared for what is to come.
Manage Passwords & Logins
Being a business owner means you will have access to multiple accounts, whether it be email or social media. Since all accounts are password-protected, you should use a tool to manage online passwords and all other credentials that are necessary. Passpack is a great tool to share passwords across team members and also allows you to update them when someone leaves the company. It keeps track of logins and ensures all information is protected.
Mobile Optimization
In order to have a solid marketing strategy, your website and all other marketing materials must be optimized for mobile devices. Your future target audience isn’t always going to be on their computers. In fact, mobile devices drove 68 percent of all website visits in 2020, an increase from 63 percent in 2019. The good news is that most website creation sites make mobile optimization incredibly easy. In addition to mobile-friendly features, Forbes also recommends adding visual content because it works best on mobile devices.
Social Media Tools
Social media marketing has become an integral part of every business. The best part is that they are typically easy, cheap, and effective platforms that will bring results. While you may outsource or have a team member in this role, you want to make sure that they have the tools they need in order to succeed. For content creation purposes, Canva and Adobe Spark are great platforms. For organization and planning purposes, Later and Hootsuite are great schedulers. For analytic reports, TapClicks and DashThis offer great insight into your ROI.
Ready to produce more productive results?
Our partner, Dell has the perfect tech solutions for you. After all, in order to produce efficient and productive results you have to have the right tech equipment to do so. From laptops and desktops to servers and storage, Dell’s Small Business Advisors can fit you with the best tech solutions for your business. Plus, eWomenNetwork members receive up to 48% off with their exclusive discount.
Call in today to speak with a Small Business Advisor for a custom-built business solution at 855-900-5548, or visit www.Dell.com/eWomenNetwork to shop tech must-haves online.
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